Drinking, partying, and promiscuity. Not long ago, I remember logging-on to Facebook at 10 PM to find out where the latest Gator house party was, which girls in my immediate circle just broke up with their boyfriends, and what the crew was doing this weekend. Who would have thought that this idiosyncratic tool designed around binding a bunch of students and being a resource for their social lives would evolve into the "mother-of-invention" for the internet during the latter half of the past decade.
I was there at the beginning, and spent the last several years preaching its ever-increasing benefit. No single online portal exists that can offer you more social dimension, synergistic value to corporate endeavors, and seamless, yet shameless, plugging and advertising for your product or service. It is as if every marketing practice for the better part of the last century was isolated, refined, and then centralized into a cauldron of wall posts, applications, status updates, videos, and next-generation content in a marketplace that has come to be known as Facebook.
So, what does this mean to you? It means that if I, an expert of this marketplace, struggle daily to stay ahead of the tsunami of ideas and innovation that is bearing down on the world, then you have no chance. The preponderance of information and the sheer velocity of the metamorphosis of marketing practices makes it virtually impossible for any business owner to effectively manage their corporate identity in the social networking world.
