Since I was 17 years old, I have been extolling the benefits of adding custom on-hold programming as opposed to the other options which exist (i.e. radio, silence, generic messages, internal chimes or tones, etc.). Perhaps the best way to present this is to ask yourself one question, and then really explore it: how much is each call into your business worth to you? Now, this question is answered very differently for each business, but imagine you are an automotive repair facility and you have a prospective customer staring at your Yellow Page or online ad, and he is comparing prices by calling around. There are two scenarios that unfold.
Scenario 1:You have the guy who answers the phone professionally, answers all questions (with the sale in mind) and when he has to check price, he puts the call ON-HOLD and WOW, a professional, warm, and intelligent sounding voice is letting that caller know that, not only are you experienced automotive experts, but that you were recently named with a Top Choice Award by Angies' List, which also assures the caller that you are trustworthy and provide great service.
Scenario 2: We have the shop who answers the phone out in the shop yelling, "Phil’s Repair, this is Ralph!" He then quotes the price by yelling across the facility, "Hey Phil, I gotta guy who needs four Michelins… yeah, balanced... right, right... OK, I'll tell him. Uh, hello buddy, buddy you there? Ok, yeah, it’s $999… yeah, with tax, just over a grand... well, ok, we'll be here."
Which facility do you go with? On-Hold is not simply a product— it is an integral part of the overall strategy for your business. Ask for me personally, I will be happy to share with you just how we can specifically help you with your business.
— Jesse Lubar, President, OMG National
