It is becoming more and more apparent that an Internet presence is necessary for any business, organization or individual looking to succeed in today’s high-tech environment. The type of presence, however, has changed since the advent of the Internet and particularly after the dot-com bubble burst. The development of streaming media and Web 2.0 practices has significantly changed how people view and use the web in both a personal and business sense.
Web 2.0 is a term that refers to the developing trends in the use of World Wide Web technology and design that aim to facilitate and enhance creativity, information sharing, and collaboration among users. It includes social networking sites, video sharing sites, blogs and online communities. Streaming media and Web 2.0 has changed the way we use the Internet. It is no longer simply a place to retrieve information; it is a place to interact and communicate with others.
That being said, businesses need to incorporate these Web 2.0 principles into their websites. The website is becoming a vital part of any organization if it wants to do business with Generation Y. By leveraging the cost-effectiveness and global reach of streaming media such as...
webcasting, webinars and on-demand video, companies can deliver important messages that are consistent, credible and effective— the first steps in bringing customer communications to the world of Web 2.0.
— Nabbie Petit-Homme, Associate Producer, OMG National
